What is coaching?

Coaching helps facilitate professional and personal development to the point of individual growth and improved performance. You can expect to enhance your effectiveness, to see appreciable results in the areas of productivity, personal satisfaction with life and work, and the achievement of personally relevant goals.

Coaching leads to higher level of self-awareness and self-confidence, a more balanced life, smarter goal-setting and lower stress levels. It is a journey towards transformation – if you are willing to create action and change behavior !

Is there a gold standard?

The International Coach Federation (ICF) is the leading global organization dedicated to advancing the coaching profession by setting high standards, providing independent certification and building a worldwide network of trained coaching professionals. This supports you to find high quality and professionally trained coaches in an intransparent market.

ICF offers the only globally recognized, independent credentialing program for coach practitioners. ICF Credentials are awarded to professional coaches who have met stringent education and experience requirements and have demonstrated a thorough understanding of the coaching competencies that set the standard in the profession. Achieving credentials through ICF signifies a coach’s commitment to integrity, understanding and mastery of coaching skills, and dedication to clients.

The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
Coaching helps clients to define and take action toward the realization of their visions, goals or desires. Professional coaching uses a process of inquiry and personal discovery to build the client’s level of awareness and responsibility and provides the client with structure, support and feedback. The coaching process helps clients both define and achieve professional and personal goals faster and with more ease than would be possible otherwise.

What are the benefits of coaching?

Individuals who engage in a coaching partnership can expect to experience fresh perspectives on personal challenges and opportunities, enhanced thinking and decision making skills, enhanced interpersonal effectiveness, and increased confidence in carrying out their chosen work and life roles.
Positive changes in you occur on your individual, on your social and also on your functional level.


The concrete behavioral benefit of coaching is proven in many studies (e.g. Rohmert, E. & Schmid, E.W., 2002; HBR, 2004; HBR 2006). Success of coaching can be proven quantitatively as well as qualitatively differentiated.
Professional coaching also has a good cost-benefit ratio for another reason, which is usually ignored. As a method it fulfils all requirements for effective learning of adult people. The adult wants to

  • know why he has to learn or change something, of their own free will and conviction,
  • be treated as a mature partner,
  • to actively use his experience during the learning process
    and last but not least
  • solve real, own problems.

If such findings [Knowles 1990] are taken seriously, it can be seen that business coaching meets the coaching needs of adults. Today, many internal or external management training courses meet these criteria only partially.  A trend reversal is seen in management development in the current economic environment. In the future, companies will

  • invest specifically in individual problem-solving coaching for their managers,
  • Provide fewer resources for non-specific management training

To summarize studies’ findings coaching is an efficient and effective approach to management development because it is tailor-made and takes into account key criteria of adult development.  The increase of managers’ competences through coaching can be measured with innovative evaluation methods. Positive changes in the self-awareness of managers occur on the individual, on the social and also on the functional level.